10 social media mistakes to avoid for online success (2)

Published on

23 July 2016


Strong Habet Team

10 Social Media Mistakes To Avoid For Online Success

Ever wondered what common social media mistakes might be holding you back from achieving your online goals? Whether you’re an FM distributor looking to boost your page or a new brand building an audience, you’re in luck, as our social media experts are here to gather their knowledge on the common social media mistakes that can make or break your online presence. 

Social media is a powerful tool that can connect you with a massive audience, but if you’re not careful, it’s easy to stumble upon a few pitfalls along the way. In this blog, we’ll explore the mistakes that could be holding you back, uncover their impact on your page, and most importantly, equip you with practical strategies and best practices to avoid them. Read on to turn your social media efforts into a glowing success. 

1. Over-Posting or Under-Posting

Over-posting happens when you bombard your audience with a never-ending stream of content, while under-posting means you’re not quite hitting the mark with your posting frequency. Over-posting can tire out your audience, leading to what we call “content fatigue.”

When people feel flooded with too much content, they might unfollow or mute your account. On the flip side, under-posting can leave your audience hanging. Inconsistency in posting can result in decreased visibility, less engagement, and missed opportunities to connect with your audience. 

Finding the right balance is key. It’s all about understanding your audience’s preferences and adapting to their needs. Take a peek regularly to see how your audience responds to different posting frequencies – the more likes, comments, and shares your posts receive, the better your audience is responding. This will help you fine-tune your approach and find that sweet spot that keeps them engaged.

Remember, each platform has its unique user groups, all of which have their preferences. For example, data shows that Facebook is used most often by millennials between the ages of 25 – 34, whereas Instagram and Tiktok target Gen Z between the ages of 18 – 24. So, make sure you bear these demographics in mind when creating posts.

If you’re looking to go viral with Gen Z on Tiktok, then make sure you make the most of what it has to offer. TikTok is known for its short-form content. By creating or participating in trends, challenges, and duets, you’ll increase your chances of going viral. 

Alternatively, if you’re looking to strike a chord with millennials on Instagram and Facebook, then you’ll need to understand that they tend to enjoy lifestyle-related content and eye-catching visuals, usually created with a specific aesthetic in mind. It’s harder to target your audience on these two platforms, as only your followers can see your feed. But, by utilising keywords through captions, hashtags, and locations, and using trending sounds, you’ll see the likes, shares, and comments come flooding in. 

2. Inconsistent Branding 

You know what they say: consistency is the key to success! And it holds true for your page too. This consistency can take the form of a brand – a combination of visual and written elements that come together to look and sound like your business! Simply put, branding involves creating and promoting a consistent identity, image, and message for your page across various platforms. It’s important to keep your use of branding consistent – for example, using the same logo, writing in a similar tone, and using the same colour palette across all social media platforms.

Inconsistent branding happens when there are variations in your logo, colour scheme, typography, or even your page personality. It’s crucial to maintain a consistent visual identity, tone of voice, and messaging across all social media platforms.

The impact of inconsistent branding can’t be ignored. It can make it harder for your audience to recognise and remember your brand, which weakens their connection with you. And, we all know trust is everything! When there’s a lack of cohesiveness, there’ll be a lack of trust your audience has in your brand, making your social media efforts less effective. 

So how can you ensure that the branding on your page is consistent? Start by establishing a brand identity, ask yourself what the purpose of your page is, who you’re trying to reach, and why should your followers be interested in your content. Once you’ve established that, then you can move on to visual consistency. Make sure consistency runs through your colour scheme, any photo or editing filters, emojis used in captions, and the font you use on Instagram or Facebook stories. It’s equally important to make sure you establish a unified tone of voice, not just in your posts and captions, but within your social media interactions.

Remember, your Instagram and Facebook bios are the first thing your audience sees – and are essentially your business card. To use them effectively, make sure you have a username that’s easy to understand, say, and spell. This way, your audience will remember you. In the name field, explain who you are and what you do, so your audience doesn’t need to search high and low. You can flesh this out to include more detail on what you offer, and how your audience can find you by including contact information like an email address or phone number. Lastly, you want to direct your audience to purchase from or interact with your page, so make sure you finish on a strong CTA, like a link to your FM website

The search for consistency doesn’t end when you press ‘post’, so make sure you’re regularly auditing your social media accounts to identify and correct inconsistencies. 

3. Not Defining Your Target Audience

Without a clear understanding of who your audience is, your social media efforts will lack direction and fail to resonate with the right people. With no specific target in mind, your content may lack relevance, meaning your message gets lost in the noise, and you’ll struggle to build a loyal following or achieve your marketing goals. 

Let’s start by defining your target audience. Take the time to research and understand who they are by looking into demographics like age, gender, and race. Interests also matter – for example, when running an FM distributor page, it’s a good idea to seek out an audience interested in perfume, cosmetics, or being their own boss/running a business (becoming a distributor) themselves. In order to tailor your content and engage with your target audience effectively, research their preferences, such as what social media apps they frequent most. 

Visualise your ideal audience. You can even give each individual customer a name, visualise their characteristics, and understand their motivations. This will help you craft content that speaks directly to their needs and desires.

Regularly engage with your audience through comments, direct messages, and polls. Ask for feedback, listen to their concerns, and respond to their questions. This interaction will deepen your understanding of their needs and strengthen the sense of community you’re building. 

4. Overuse of Automation

While automation might not be something you come across regularly, or even use as an FM distributor, it’s still important to know how automation works and how it can damage the relationship we have with your audience. In short, when you go a bit too far with automating social media processes and interactions, it can make things feel robotic and impersonal for your audience.

The overuse of automation can result in generic, repetitive content that doesn’t hit the mark with your audience. Remember – they likely want to get to know you as a person or brand, so automated responses that lack that authentic touch will fail to address their needs. It’s a recipe for decreased engagement, dwindling trust, and unhappy customers. 

If you use automated content or processes, be sure to personalise wherever possible. For example, use customer names when responding to comments to add that special touch, making things more relevant and engaging. Take the time to engage in real time, respond to comments and messages promptly to let them know that you’re there, listening, and caring. Building those relationships is what it’s all about. 

avoid these social media mistakes with fm world

5. Lack of Strategy

Having no strategy in social media is like navigating without a compass. And guess what? Your audience can sense it. They might feel disconnected or unsure about what you’re trying to achieve.

Without measurement, you’re left in the dark about how your efforts are paying off. You’re missing out on valuable insights that can guide you and helps you make informed decisions. It’s like playing a game without keeping score – you won’t know if you’re winning or losing.

Get back in the game by putting a solid strategy in place. Set clear goals and define your target audience, and get to know who they are (age, gender etc) and what they like (favoured social media apps, and content they’re interested in).

And don’t forget about measurement! Keep an eye on those metrics, such as likes, views, and shares. They’ll give you valuable feedback on what’s working and what’s not. 

6. Lack of Engagement

None of us likes to be on the outside looking in, so why would you miss out on the chance to engage with your audience? When you lack engagement on social media, you dampen the sense of community, reduce brand visibility, and limit the growth of your social media presence. Not to mention, it also leaves your audience feeling ignored, meaning you miss out on the opportunity to build meaningful relationships with them and gain their valuable feedback and insights.

So, invite them in! Make it a priority to respond to comments, messages, and mentions promptly. Show genuine interest in what your audience has to say and spark conversations that leave them excited to participate. Create interactive content that encourages likes, shares, and comments. Ask questions, run polls, or host contests to invite your audience to actively engage with your page. 

Remember, engagement is a two-way street. Seek out opportunities to engage with your audience proactively. Like and comment on their posts, share their content, and celebrate their achievements. By showing genuine interest in their lives, you’ll create a positive atmosphere that encourages reciprocation. 

Take note of what your audience responds to through likes, views, comments, and shares. These will help you gain insights into what works best for your audience. Experiment with different content formats, posting times, and call-to-actions. Continuously adapt your strategy based on the feedback received.

7. Not Acknowledging Mentions

Mentions are when a user ‘tags’ or includes your username in a post, comment or caption. When someone mentions you, you’ll receive that notification you’ve been tagged, allowing you to engage with the post or join the conversation. 

When you fail to acknowledge mentions on social media, you miss out on an opportunity to engage and connect with your audience. It’s like having a conversation where one person’s words go unheard, leaving them feeling disconnected from you. The impact of not acknowledging mentions can make your audience feel ignored, and unappreciated, and even drive them away. Plus, it can create a negative perception of your responsiveness and customer service. 

Give the reassurance your audience needs by making it a habit to regularly monitor your mentions and notifications. Respond promptly with gratitude, appreciation, or helpful information, to show that you’re present and attentive.

When receiving positive feedback or praise, take a moment to express your gratitude and thank the person publicly. It not only strengthens your relationship with that individual but also showcases your commitment to customer satisfaction.

Every mention is an opportunity to engage, build relationships, and showcase your page’s personality. By actively acknowledging mentions and responding with authenticity and care, you create a positive atmosphere of community and support within your social media presence.

8. Ignoring Negative Feedback

It’s equally important to respond to negative feedback as it is to positive feedback. Ignoring negative feedback is a social media mistake that can harm your reputation and disconnect you from your audience. It sends the message that you don’t value your audience’s opinions or experiences. Negative feedback, when acknowledged and addressed appropriately, can become an opportunity to learn, grow, and enhance your reputation. 

Embrace negative feedback as a chance to understand your audience better and make meaningful improvements. Actively listen to the concerns, suggestions, and criticisms shared by your audience. Remember, they’re taking the time to provide feedback because they care about your brand and want to see it succeed. 

Responding to negative feedback with empathy and understanding is crucial. Acknowledge the concerns raised and show genuine appreciation for their input. Avoid becoming defensive or dismissive. Instead, use negative feedback as a starting point for constructive conversations. Seek to understand the underlying issues and find appropriate solutions. 

Encourage feedback from your audience through surveys, polls, or open-ended questions. Make it clear that you value their opinions and are committed to continuous improvement. Remember, negative feedback can be a catalyst for positive change. 

9. Failure to Adapt to Platform-Specific Features

Each platform has its unique quirks and tools, and by not utilising them, you risk falling behind the curve and losing your audience’s interest. If you disregard platform-specific features, your content may not resonate as well, meaning you could miss out on valuable opportunities to target your audience and struggle to stand out amidst the competition. 

Embrace platform-specific features by taking the time to explore and understand them. Whether it’s stories, live videos, reels, or hashtags, make sure you’re leveraging these tools to their fullest potential. Each platform has its own unique vibe and audience, so make sure you tailor your content to fit the platform.

Social media platforms constantly evolve, introducing exciting features that can enhance your content strategy and engagement levels. Stay up to date with platform updates and new features by keeping an eye on official announcements.

Don’t think, do! Experiment with different formats and features to see what resonates with your audience. Test out new features, engage with trending topics, and seek feedback from your followers. The more you adapt and experiment, the better you’ll understand what works and what doesn’t. 

10. Inauthentic or Insensitive Content

Creating inauthentic or insensitive content is a social media mistake that can have a negative impact on your page or audience. Authenticity and sensitivity are crucial for building trust and fostering genuine connections with your audience. Inauthentic content can come across as forced or insincere, causing your audience to question your integrity. Insensitive content can offend or alienate certain segments of your audience, leading to backlash, reputational damage, and a loss of customers. 

Be true to your values, voice, and personality. Speak from the heart and share genuine stories that resonate with your audience.

Ensure that your content is also sensitive and inclusive. Consider the diverse backgrounds, beliefs, and perspectives of your audience. Avoid using offensive language, stereotypes, or cultural appropriation. If you’re unsure, take the time to educate yourself on social issues and cultural sensitivities to avoid unintentional harm. 

turn your social media mistakes into online success

Turn Your Social Media Mistakes Into An Online Success

So, now you’ve seen how social media mistakes can have a significant impact on your online presence and the effectiveness of your digital efforts. By recognising these common pitfalls and embracing best practices, you can transform your online presence from ordinary to extraordinary. So, go ahead, implement these strategies, and watch your social media presence soar. Your audience is waiting, and success is just a click away. 

Want to put your new social media knowledge to the test? Why not join FM World as a distributor

Join our like-minded social media entrepreneurs and grow your online presence at your own pace. Whether you’re seeking financial independence, personal growth, or a flexible work-life balance, becoming a distributor with FM World can offer it all. Imagine being part of a supportive network, where you can build your own business, unlock huge earning potential, and enjoy exclusive benefits. Well, you can! Become your own boss and make your dreams a reality with FM World!