In previous blog posts we have talked about how to do paid advertising on Facebook. However, it is also possible to advertise for free and we would like to share with you a fantastic way that has worked for many successful online marketers including ourselves.

You can have your own blog. It is simple, easy and it can be extremely useful, nothing to be afraid of. This is exactly what you need:

1. A blogging platform. The most popular one is WordPress, other free platforms you might want to look at are Blogger or Weebly . Have a look at them and see which one you personally find the easiest to use.

You can also add a blog to your own fm business partner website if you have one.

2. Blog content. A quick way to get content for your blog posts is to simply type into Google a question that you wish to answer in your blog post.

For example search for “How to recruit in Network Marketing” and then use the answers that come up as the basis of a blog post titled “5 Ways to Recruit in Network Marketing”. You must of course write the post in your own words, so it is original content.

3. Pictures. To make your blog look more attractive, you should include at least one picture in each post too. You can create your own superb pictures for free on Canva.com . Simply upload to Canva some of the images that FM World UK provides on social media posts, then you can add a sentence, maybe your website or hashtag. It is easy and looks professional too. Here are a couple of examples of ones we have done using Canva:

To have a blog is a fantastic thing – it is so helpful, you can share your own unique journey with FM World, be able to record your own effort, share your experience with others and give value.

You can advertise through your own blog FOR FREE. Just include an advert on your blog pages, this way when people read your blog posts they might also respond to your advert. They will see you as someone who gives value and therefore are more likely to want to work with you.

You can also share your blog posts on Facebook and raise interest.

Here is an example of one of our blog posts being shared on Facebook …….

8 simple ways to improve your life screenshot

When you add blog link on Facebook (like in this example http://www.fmperfumegroup.co.uk/8-simple-ways-to-improve-your-life), a picture, the title and sentence from your blog will appear on your Facebook post.

As we said, by giving free help and value, people will come to you and will like to do business with you.

Once someone has read your advert or seen your post, what happens next?

A common mistake others make is not to have any call to action. You need to tell your reader what you want them to do next, for example to go to your blog or click on a Learn More button.

When they do click, it is vitally important to make sure you have a way of capturing the visitors that you generate. In our next post we will tell you about a must have tool you need to do this.

Julita Habet and Roy Strong

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