We have a lot of fantastic info on this blog about how to promote your FM business online, so we thought that it would be really helpful for you if there was a simple summary of the steps you should take to make your online advertising more effective and successful:

Step 1 – Avoiding Mistakes
The first thing you need to do is check that you are not making any of the common mistakes that people do on social media – see our blog post https://www.fmperfumegroup.co.uk/social-media-mistakes/

Step 2 – Creating Your Audience
You then need to decide on who you are going to advertise too. You can find out how to do this here: https://www.fmperfumegroup.co.uk/one-thing-need-know-advertising-campaign/

Step 3 – Targeting Your Audience
Now you know your target audience, how are you going to find them? On Facebook it is very easy, this is exactly how you do it: https://www.fmperfumegroup.co.uk/reach-your-target-audience-facebook/

Step 4 – Creating Adverts
We created our own superb adverts, learn how we did it in this post: https://www.fmperfumegroup.co.uk/create-successful-facebook-advert/

Step 5 – Free Advertising
It is also possible to advertise online for free, we tell you what you need to do it here: https://www.fmperfumegroup.co.uk/how-to-advertise-for-free/

Step 6 – Lead Capture Page
One thing that can make the difference between wasting your money advertising online and getting results is having a lead capture page and autoresponder. Find out how you can get both together https://www.fmperfumegroup.co.uk/lead-capture-page/

Step 7 – Following Up Leads
As well as setting up autoresponders, you do also need to contact your prospects. Find out what to say with our handy easy to follow script: https://www.fmperfumegroup.co.uk/how-to-talk-to-prospects/

We hope you found this information useful, please fell free to share it with your team members too.

Julita Habet and Roy Strong

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