We have a lot of fantastic info on this blog about how to promote your FM business online, so we thought that it would be really helpful for you if there was a simple summary of the steps you should take to make your online advertising more effective and successful. Keep reading to learn how to advertise online across search and social:
Step 1 – Avoiding Mistakes
The first thing you need to do is check that you are not making any of the common mistakes that people do on social media – see our blog post on social media mistakes.
Step 2 – Creating Your Audience
You then need to decide on who you are going to advertise to. Why not consult our helpful guide?
Step 3 – Targeting Your Audience
Now you know your target audience, how are you going to find them? On Facebook it is very easy – follow our simple steps to identifying your ideal FM segments.
Step 4 – Creating Adverts
We created our own superb adverts, learn how we did it in this social media advertising guide.
Step 5 – Free Advertising
It is also possible to advertise without a budget. Why not read our top tips on advertising online for free.
Step 6 – Lead Capture Page
One thing that can make the difference between wasting your money advertising online and getting results is having a lead capture page and autoresponder. Find out how you can get both together in our guide to creating lead capture pages.
Step 7 – Following Up Leads
As well as setting up autoresponders, you do also need to contact your prospects. Find out what to say with our handy easy-to-follow script.
We hope you found this information useful, please feel free to share it with your team members too.