So, you’ve taken the leap and joined FM World – now what? You love the products, you’re excited to start selling, but you’re not sure how to find your first customers. Sound familiar? You’re not alone! Every successful FM perfume seller has been exactly where you are now.
Building a customer base might seem daunting at first, but with the right approach, you’ll be selling FM perfumes with ease in no time. This guide is packed with simple, actionable steps to help you start strong and turn your passion for fragrance into a profitable business.
Let’s dive in!
Start with Your Inner Circle
People buy from those they know, love and care about. Before reaching out to strangers, start by telling your family, friends, colleagues, and neighbours about your new FM perfume business.
Tell Your Family
Your close family will likely be your biggest supporters. Let them know you’ve started selling FM fragrances and send them your product list. Ask them if they’d like to try a bottle, and encourage them to share your business with their own networks.
Tell Your Friends
Your friends will also be excited to hear about your new venture. Send them a quick message or post in group chats to let them know about your business, along with a first-time buyer discount to encourage their first purchase.
Tell Your Colleagues
If you work another job, your colleagues can be another great source of sales. Bring a few FM perfume samples to work and let them try the products themselves. Word-of-mouth recommendations can quickly turn into multiple sales!
Tell Your Neighbours
People love to support local businesses. Print out a small flyer or note with your contact details and post it through your neighbours’ doors. You could even offer a community discount to encourage local sales and repeat customers.
Selling on Social Media
Share With Your Existing Social Network
There’s no need to be embarrassed about promoting your FM perfume business on your personal social media accounts (after all, haters don’t pay your bills – you do!).
Let your existing social networks know that you’ve found a business opportunity you’re excited about and a range of products that you absolutely love. Share pictures of your FM perfumes, testimonials, and limited-time offers to create excitement.
If any of your connections engage with your content, reach out to them. If they’re interested, send them your product list and ask if they’d like to try a bottle.
Set Up Business Pages
If you prefer to keep your personal life and business promotions separate, you can set up business pages across Facebook, Instagram, and TikTok, where you’ll be free to show your products to the world and engage directly with your client base from anywhere.
Make sure to share valuable content as an incentive for people to join (and stick around!), such as:
- Competitions and giveaways
- Exclusive discounts and early access to new products
- Perfume tips and tricks
A well-managed community will keep your audience engaged and encourage repeat purchases.
Join & Engage in Online Groups
In a world where social reach is limited by algorithms, online communities (such as Facebook groups, beauty forums, and local community pages) are a great place to reach a large audience for free. Engage in conversations naturally, offer fragrance recommendations, and avoid hard selling.
Be Your Own Customer
One of the easiest ways to sell FM perfume is to wear it yourself and let the quality of the products do the hard work for you!
Treat yourself to your own bottle and keep it on hand wherever you go. When people notice how great you smell, it will naturally spark a conversation.
- Always have a tester bottle with you
- When someone compliments your scent, let them know you sell it
- Offer them a quick spray and follow up with product information
Offer Samples & Promotions
Let Customers Try Before They Buy
People love to test perfumes before purchasing. Offer small samples or a ‘try before you buy’ scheme, where they can pay for a tester and get a discount on their first full-size bottle.
Exclusive Discounts
Create special deals such as ‘Buy 2, Get 1 Free’ or discounts for first-time buyers to attract new customers.
Build a Referral Network
Word-of-mouth marketing is incredibly powerful. Offer incentives to existing customers who refer new buyers to you. A simple ‘Refer a Friend and Get 10% Off’ scheme can boost your sales significantly!
Sell at Local Events & Markets
Pop-up stalls, craft fairs, and community events are all great places to showcase your products, increase brand awareness, and give potential customers a chance to test your fragrances in person. Face-to-face interactions also help to build trust and make people more likely to buy!
- Set up a small stand with tester bottles
- Offer special discounts for event attendees
- Collect contact details to follow up later
Follow Up with Existing Customers
Most sellers focus on getting new customers, but don’t forget about those who’ve already bought from you – they’re just as valuable! Perfume is a consumable product, meaning customers will need refills every few months.
- Check in with customers a month or two after their purchase
- Ask if they need a top-up or want to try a new scent
- Offer a small discount for repeat orders
Start a Loyalty Programme
Another way to encourage repeat customers is by offering rewards. For example, after every five perfume bottles purchased, they get a free one. This keeps customers coming back and increases sales.
Gift FM Perfumes for Special Occasions
Perfume is the perfect gift. Birthdays, anniversaries, and holidays are all great opportunities to introduce people to FM World fragrances. Once people experience the quality of FM perfumes, they’ll want to buy more!
- Give FM perfumes as gifts to family and friends
- Offer gift-wrapping services for customers
- Promote special gift bundles during festive seasons
Start Building a Team
Once you’ve gained confidence in selling, the best way to scale your perfume business long-term is to recruit new team members. The more people on your team, the more your business grows!
- Offer your loyal customers the chance to become FM sellers themselves
- Explain the benefits of joining FM World
- Show them how they can earn discounts and commissions
Over to You…
By following these perfume selling tips and strategies, you’ll go from feeling stuck to running a thriving perfume business. Now, it’s time to take action – print this guide, tick off each step, and start making sales today!
Become an FM World UK Perfume Distributor
If you haven’t already joined FM World but enjoyed reading this article, then starting your own perfume business and becoming a distributor could be your calling. You won’t just be selling perfumes, but sharing stories, experiences, and a lifestyle – all whilst unlocking huge income potential and exclusive incentives, from luxury cars to perfume gift vouchers!
You already know how to find customers – so, what’s stopping you? Join our dynamic team of distributors and start selling FM perfume today.