FM World Foundation

Published on

01 August 2016


Strong Habet Team

Finding a Target Audience for Perfume on Facebook

We’ve explained before that for any advertising campaign, you need to first create an image in your mind of your ideal target person. Are they male or female? How old are they? What do they do for a living? What hobbies do they have? etc. You will find more about how to do this in our guide to starting advertising campaigns.

Once you’ve done that, you now need to think about how you are going to advertise to this audience.

Advertising on Facebook

From our experience, we know the truth is many successful networkers have always advertised. It used to be done in local and national newspapers, but now many business owners have instead been doing paid advertising campaigns online because that is where the largest audience is.

So how can you reach your target audience with Facebook ads? Is it very complicated to do? No, it’s not!

We are going to show you right now, how fast and how easy it can be when you follow our advice and when you have your own target ready!

Refining Your Target Audience

Facebook advertising is great for being able to target the audience that you want and where you want. Yes, you can target people in your city too:

example facebook audience

In this example, the age range is 25-40, women who speak English, with interests in beauty, business opportunities, direct selling, multi-level marketing or party plan.

It takes less than 5 minutes to set up and you could reach an average of 1350 people with this advertising example daily.

The Cost of Facebook Advertising

Sometimes people think that Facebook advertising costs a lot of money. WRONG! It is inexpensive, you can get started for £5 a day (the above example is based on this). You only ever pay when people click on your advert.

To begin with, you could run an advert for a few days, or a week during each month.

In our next post, we will share with you how easy it is to create your Facebook advert and share with you one of the most successful ones we have done.